Writing Case Studies
MP4 | Video: 720p | Duration: 38:58 | English | Subtitles: VTT | 536.1 MB

If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls

Topics include:

Benefits of case studies
Examples of case studies
Examining who reads case studies
Narrowing your audience
Appealing to different audiences
Formatting and style
Inspiring empathy while interviewing the customer
Gaining buy-in and getting the customer to tell your story
Extracting and organizing quotes
Writing a case study
Incorporating additional media
Avoiding common pitfalls

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